National Railroad Museum® - Santa Fe Model Train Ad Print by Steve Krueger

This limited edition 2015 membership print features an advertisement for trains with a father and son playing with a model railroad Santa Fe train. Creating compelling advertisements since the early 1900s, toy train companies have effectively targeted  consumers with ads that appeal to both fathers and their sons. Often sold as a product that would bring the family together, Lionel advertisements focused on fathers and sons playing with the toy trains until the late 1940s, where images of mothers and daughters appeared in the background as male consumers operated their railroads. Advertising remained focused on men until 1974 when Lionel received a letter from seven-year-old Caroline Ranald that stated that "Girls like trains too!" It was that letter that catalyzed the change to more family-friendly slogans and eventual products for girls.

Print is 16 inches by 20 inches including white border. Paper is archival and suitable for framing. Painting was originally done on canvas with oil paints. Artwork was done by Steve Krueger.